BMI Program

Start Date
19 October 2020
End Date
06 November 2020
State Hubs and/or Online
Contact Name
Paul Vardy
Contact Phone
0407 867 684
Contact Email
Max. Attendees
Who Can Register?

The 2020 BMI GM/CEO Program is scheduled to take place as a virtual BMI course, with additional state hubs and/or online content, due to current COVID-19 restrictions.

Held over four time zones, from coast to coast, to regional areas and into the Apple isle, the first ever virtual BMI program will be an exciting proposition.

This five-day intensive program will introduce you to CMAA’s GM/COO concept.

You will understand the responsibilities and characteristics of a true GM/CEO. 

You will learn how to operate your club as a business whilst being perceived as its true leader, even though the credit may go to others.

The 2020 BMI 'GM/CEO' Program will be facilitated by a line-up of passionate experts covering:

I. The General Manager/Chief Executive Officer Concept
II. Legislation
III. Marketing Principles
IV. Member Participation Strategies
V. Law and Club Operations
VI. Emotional Intelligence
VII. Building the Key Leadership Team
VIII. Social Media as a Communication Tool
IX. Facility Maintenance
X. Cash, Capital and Operating Capital Budgets
XI. Operating Budgets
XII. Golf Operations for Managers
XIII. Golf Course Maintenance for Managers
XIV. Club Issues Roundtable
XV. Career Update
XVI. Case Study
XVII. Negotiation Techniques
XVIII. Business Writing


Two days - virtual sessions on the CMAA online platform to be completed between 19th October 2020 and 1st November 2020

  • Prior to commencement on 19th October, you will be provided with a link to the CMAA University for the BMI program recorded topics;
  • The BMI recordings can be done in your own time and will conclude with exam questions at the end of each topic.

Three days - live Australian content in state hubs to be held on 4th, 5th & 6th November 2020

  • These hubs will require you to be in attendance for the three days in order to sit the exam on Friday, 6th November.
  • The hubs will break-out for work on an aspect of the case study.
Hub locations:
  • Brisbane, QLD - Oxley Golf Club
  • Sydney, NSW - Concord Golf Club (TBC)
  • Adelaide, SA - Glenelg Golf Club
  • Perth, WA - Lakelands Golf Club
  • Launceston, TAS - Launceston Golf Club
  • Australia - VIC and regional Australia will use an online hub

The cost of the 2020 BMI 'GM/CEO' Program:

GMA Member (State Hub) $1,200 (+ GST)
GMA Member (Online only) $1,000 (+ GST)
Non GMA Member (State Hub) $1,400 (+ GST)
Non GMA Member (Online only) $1,200 (+ GST)

To discuss the program, please contact GMA Chief Excutive Officer, Paul Vardy (

Please Note:

  • The BMI Program is open to GMA members; GMs and senior managers.
  • Non-GMA members will be accepted on the basis of working in the golf industry and availability for places


  • Upon receipt of completed registration and payment, a confirmation will be sent from GMA.
  • GMA reserves the right to close registrations once numbers have reached a capacity of 35. In this scenario, a waiting list will be established.
  • GMA reserves the right to cancel a BMI five-day event should registration numbers fall short of the required participants. In the event of a cancellation, registrants will be advised at least six weeks prior to the commencement date of the course.
  • For registrants who wish to book flights and/or accommodation earlier than six weeks from the date of the BMI course, we advise you to confirm registration numbers with GMA prior to doing so.


  • Should a registrant cancel within four weeks of the course start date, GMA reserves the right to charge a 50% cancellation fee.