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TaylorMade continues partnership with GMA

Tuesday 16, Feb 2021

GMA is delighted to announce that the TaylorMade Golf Company has signed on to continue its amazing support of GMA for another two years. 

GMA Chief Executive Officer Paul Vardy said, “In addition to financial support, at GMA events around the country, our members have been the beneficiaries of a high-class range of TaylorMade golf products, balls, bags, clubs and apparel. In the process, GMA members have established valuable connections with TaylorMade team members, tapping into their expertise in golf retail. Through the next two-year agreement, we’re keen to enhance the relationships already built through golf days and the biennial National Conference.”

Andrew Bayliss, General Manager / Director of TaylorMade in Australia and New Zealand said, “TaylorMade is delighted to again partner with GMA. It’s been a year of adapting for all of us and in signing another two-year agreement, we wanted to show our commitment to the relationship we have with GMA. TalylorMade is in for the long haul. We are passionate about supporting authentic golf channels such as GMA to create value-add partnerships for its members, their club’s golf shops and golfers in turn. We’re aiming to spend more time talking with GMA members to understand the numbers around their golf shop retail and how we can work together to enhance these”.

Since its founding in 1979, TaylorMade has cemented its position as one of the world most iconic golf performance brands. “Our focus on being the number one performance golf brand is unrelenting. This transcends all facets of our business from product, marketing, sales, operations and, most importantly, service. The synergy and brand alignment between GMA and TaylorMade provides some exciting opportunities moving forward, as does our wider role in the golf industry with our partnership with the PGA of Australia. We are very excited to enter another two-year GMA agreement and look forward to meeting with all GMA members as soon as we can,” said Mr. Bayliss.

To find out more about TaylorMade products for your club, please contact:

Andrew Bayliss
General Manager / Director  |  Australia & New Zealand

Mobile: 0419 826 476

TaylorMade Golf website